Regional Economy

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One of the key services that the WIB offers is
providing relevant regional economic and labor market information to support workforce development on the North Shore.

2010 Census Population & Demographics for the North Shore


In 2010, the North Shore population was 409,411 which is 6.25% of the Massachusetts population. The table below shows population totals, racial demographics, and the percent of the population that is Hispanic or Latino.

Additional population data can be found on the US Census Bureau’s web site.

2010 Census Population & Demographics Total Population White Black or African American American Indian and Alaska Native Asian Native Hawaiian and Other Pacific Islander Some Other Race Two or More Races: % Hispanic or Latino
Massachusetts 6,547,629 80.4% 6.6% 0.3% 5.3% 0.0% 4.7% 2.6% 9.6%
North Shore 409,411 84.6% 4.2% 0.3% 3.1% 0.0% 5.4% 2.4% 11.0%
Beverly 39,502 93.3% 1.6% 0.2% 1.7% 0.1% 1.5% 1.6% 3.5%
Danvers 26,493 95.2% 1.1% 0.1% 1.9% 0.0% 0.7% 1.0% 2.3%
Essex 3,504 97.2% 0.3% 0.1% 1.0% 0.0% 0.2% 1.1% 1.3%
Gloucester 28,789 95.7% 0.8% 0.1% 0.9% 0.1% 1.0% 1.3% 2.7%
Hamilton 7,764 92.4% 0.6% 0.2% 5.4% 0.0% 0.3% 1.1% 1.6%
Ipswich 13,175 95.9% 0.5% 0.2% 1.3% 0.0% 0.7% 1.4% 1.8%
Lynn 90,329 57.6% 12.8% 0.7% 7.0% 0.1% 16.8% 5.0% 32.1%
Lynnfield 11,596 94.7% 0.5% 0.0% 3.3% 0.0% 0.4% 1.0% 1.7%
Manchester 5,136 97.6% 0.1% 0.2% 0.9% 0.0% 0.1% 1.1% 1.5%
Marblehead 19,808 96.4% 0.8% 0.1% 1.0% 0.0% 0.6% 1.2% 2.1%
Middleton 8,987 89.7% 2.3% 0.5% 2.3% 0.0% 3.4% 1.8% 7.1%
Nahant 3,410 96.5% 0.5% 0.1% 1.7% 0.0% 0.6% 0.7% 1.5%
Peabody 51,251 90.4% 2.4% 0.2% 1.9% 0.0% 3.6% 1.6% 6.3%
Rockport 6,952 97.0% 0.6% 0.1% 0.8% 0.1% 0.3% 1.1% 1.6%
Salem 41,340 81.5% 4.9% 0.4% 2.6% 0.1% 7.0% 3.4% 15.6%
Saugus 26,628 91.9% 2.1% 0.1% 2.7% 0.0% 1.6% 1.6% 4.0%
Swampscott 13,787 94.6% 1.2% 0.1% 1.9% 0.0% 0.7% 1.4% 2.6%
Topsfield 6,085 96.8% 0.5% 0.1% 1.3% 0.0% 0.3% 1.1% 1.8%
Wenham 4,875 95.8% 0.6% 0.1% 1.7% 0.1% 0.8% 0.9% 1.9%
2000 – 2010 Population & Demographic Percent Change

The North Shore population grew by 4,548, from 404,863 in 2000 to 409,411 in 2010, which is a growth of 1.1% During this period, the Massachusetts population grew by 198,532, from 6,349,097 in 2000 to6,547,629 in 2010, which is a growth of 3.1%. The table below shows the percent change from 2000 to 2010 in the population, racial demographics, and in the Hispanic or Latino population.

Additional population data can be found on the US Census Bureau’s web site.

2000-2010 Census Population & Demographic Change Total Population White Black or African American American Indian and Alaska Native Asian Native Hawaiian and Other Pacific Islander Some Other Race Two or More Races: % Hispanic or Latino
Massachusetts 3.1% -4.1% 1.2% 0.1% 1.6% 0.0% 0.9% 0.3% 2.8%
 North Shore 1.1% -4.5% 1.2% 0.1% 0.6% 0.0% 2.2% 0.4% 4.7%
  Beverly -0.9% -2.6% 0.6% 0.0% 0.5% 0.0% 1.0% 0.6% 1.7%
  Danvers 5.1% -2.5% 0.7% 0.0% 0.8% 0.0% 0.5% 0.5% 1.5%
  Essex 7.3% -1.3% 0.2% 0.0% 0.6% 0.0% 0.0% 0.6% 0.4%
  Gloucester -4.9% -1.3% 0.2% 0.0% 0.2% 0.1% 0.5% 0.3% 1.3%
  Hamilton -6.6% -1.8% 0.1% 0.0% 1.2% 0.0% -0.1% 0.6% 0.6%
  Ipswich 1.4% -1.7% 0.1% 0.1% 0.5% 0.0% 0.4% 0.6% 0.7%
  Lynn 1.4% -10.3% 2.2% 0.4% 0.5% 0.0% 7.0% 0.2% 13.7%
  Lynnfield 0.5% -2.0% 0.1% 0.0% 1.3% 0.0% 0.2% 0.3% 1.1%
  Manchester -1.8% -1.3% 0.1% 0.0% 0.5% 0.0% 0.0% 0.7% 0.7%
  Marblehead -2.8% -1.2% 0.3% 0.0% 0.0% 0.0% 0.4% 0.4% 1.2%
  Middleton 16.1% -5.7% 0.6% 0.4% 1.2% 0.0% 3.1% 0.4% 0.9%
  Nahant -6.1% -0.6% 0.1% 0.0% 0.6% -0.1% 0.1% -0.1% 0.5%
  Peabody 6.5% -3.5% 1.4% 0.1% 0.5% 0.0% 1.8% -0.2% 2.8%
  Rockport -10.5% -0.7% 0.4% -0.1% 0.4% 0.1% -0.2% 0.3% 0.5%
  Salem 2.3% -3.9% 1.8% 0.2% 0.7% 0.0% 0.3% 0.9% 4.4%
  Saugus 2.1% -5.4% 1.6% 0.1% 1.5% 0.0% 1.3% 0.9% 3.0%
  Swampscott -4.3% -2.8% 0.5% 0.0% 1.2% 0.0% 0.4% 0.7% 1.3%
  Topsfield -0.9% -1.0% 0.1% 0.0% 0.4% 0.0% -0.1% 0.4% 1.0%
  Wenham 9.8% -2.0% 0.2% 0.1% 0.3% 0.1% 0.7% 0.6% 1.4%
North Shore Labor Force & Unemployment

Labor force and unemployment data for the North Shore is shown below. As of December 2016, the unemployment rate on the North Shore was 2.7% which is lower than the Massachusetts rate. The labor force in the North Shore has increased in the past year by 0.93% while the number employed has also increased by 2.81% and the number of unemployed decreased by 39.50%. Year to year gains in the North Shore labor force with higher employment figures combined with a large percentage decrease in the number unemployed signal a continue strengthening economy.

Additional labor force data for the North Shore can be found on the Massachusetts Executive Office of Labor and Workforce Development (EOLWD) Economic Data web site.

North Shore Workforce Development Area (WDA)

Month Year Labor Force Employed Unemployed North Shore Unemployment Rate (Not Seasonally Adjusted)  Massachusetts Unemployment Rate (Seasonally Adjusted) 
December 2016 227,327 221,291 6,036 2.7% 3.1%
November 2016 226,583 220,974 5,609 2.5% 3.1%
October 2016 226,189 220,179 6,010 2.7% 3.2%
September 2016 226,247 218,955 7,292 3.2% 3.3%
August 2016 231,137 222,753 8,384 3.6% 3.4%
July 2016 230,777 221,871 8,906 3.9% 3.6%
June 2016 229,425 219,906 9,519 4.1% 3.7%
May 2016 225,337 216,993 8,344 3.7% 3.8%
April 2016 226,212 217,789 8,423 3.7% 4.0%
March 2016 226,025 216,136 9,889 4.4% 4.1%
February 2016 224,591 214,641 9,950 4.4% 4.2%
January 2016 223,526 212,954 10,572 4.7% 4.3%
December 2015 225,224 215,241 9,983 4.4% 4.4%
North Shore Recession and Recovery

The recession on the North Shore started in the 3rd quarter 2007 when employment reached a seasonal high of 167,235 and lasted until the 1st Quarter 2010 when employment droped to a low of 159,789. A total employment loss of 7,446 jobs or 4.5%. The 1st Quarter 2010 is the begining of the recovery period from which the North Shore starts to gain back employment lost during the recession. Latest employment figures show that the North Shore has nearly gained back the jobs lost during the recession. However, the industrial compostion of the North Shore and occuapation mix of the North Shore is changed due to the recession.

north shore recession and recovery chart

North Shore Industrial Employment Loss 3rd Quarter 2007-1st Quarter 2010

The North Shore had six industrial sectors which lost large percentages of thier workforce during the recession. These industrials are Durable Goods Manufacturing (-19.3%), Non-Durable Goods Manufacturing (-9.6%), Professional and Technical Services (-6.9%), Administration and Waste Services (-11%), and Real Estate and Rental and Leasing Services (-12%). Several industries gained employment during this period such as Health Care and Social Assistance (6.3%), Educational Servies (4.4%), and Information (7%).

3rd Q 07- 1st Q 2010

North Shore Industrial Employment 3rd Q 2007% Change

north shore industrial recession loss

North Shore Industrial Employment Gain 1st Quarter 2010-1st Quarter 2012

The recovery period on the North Shore sees most of the industries start to gain back the employment losses experinced during the recession period. The industires with the highest levels of growth are Health Care and Social Assistance (4.7%), Durable Goods Manufacturing (6.9%), Accommodation and Food Services (4.9%), Administration and Waste Serivces (8.7%), and Arts, Entertainment, and Recreation (4.7%). Industires that lost employment during the recovery are Non-Durable Good Manufacturing (2.7%), Finance and Insurance (-3.3%), Public Adminstration (-5%), and Information (-1.4%). The recovery period is still ongoing.

1st Q 10- 1st Q 12

North Shore Industrial Employment 1st Q 2010 % Change

north shore industrial recovery

For more detailed information on industrial employment, establishment and wages, please refer to the tables listed below.

North Shore Industries (Private Employment)

The North Shore had a 2nd Quarter 2016 average monthly employment of 154,6746 which is 5.04% of the Massachusetts employment of 3,065,617 during the same time period. The five largest industries on the North Shore are Health Care and Social Assistance, Retail Trade,Manufacturing, Accommodation and Food Services, and Administrative and Waste Services. Together these industries employ 104,831 workers and account for 67.77% of all North Shore Employment.

Click here to view our: Labor Market Blueprint

Additional Industrial data for the North Shore can be found on the Massachusetts Executive Office of Labor and Workforce Development (EOLWD) Economic Data web site.

Description Number of Establishments Average Monthly Employment Average Weekly Wages
Total, All Industries 13,087 154,674 $955
Agriculture, Forestry, Fishing & Hunting 114 471 $632
Construction 1,236 6,695 $1,229
Manufacturing 448 15,057 $1,537
      Durable Goods Manufacturing 277 10,547 $1,736
      Non-Durable Goods Manufacturing 171 4,510 $1,072
Utilities 14 393 $2,133
Wholesale Trade 602 4,389 $1,498
Retail Trade 1,704 26,132 $601
Transportation and Warehousing 226 2,482 $1,012
Information 221 3,662 $1,446
Finance and Insurance 526 5,476 $1,620
Real Estate and Rental and Leasing 351 1,908 $1,141
Professional and Technical Services 1,480 8,217 $1,855
Management of Companies and Enterprises 56 1,136 $2,021
Administrative and Waste Services 706 8,491 $800
Educational Services 172 3,616 $847
Health Care and Social Assistance 2,659 36,199 $914
Arts, Entertainment, and Recreation 255 3,752 $521
Accommodation and Food Services 1,082 18,952 $402
Other Services, Ex. Public Admin 1,231 7,606 $525
Critical Industrial Sectors

The selection of critical industries was based on the following factors:

  • Number of jobs
  • Skill and education requirements
  • Wage levels of critical occupations
  • Career ladder opportunities
  • Projections of future employment opportunities

Based on these criteria, four industries stood out as critical drivers of labor market demand, providers of employment paying sustainable wages, and offering career ladder opportunities on the North Shore.

  • Construction
  • Financial Services
  • Health Care
  • Durable Goods Manufacturing

Among these four industries, there are high levels of current employment and a history of relatively high levels of employment in the region. There is a consistent demand for replacement jobs in each of these four industries.

Health Care and Social Assistance

03Health Care is the largest employer on the North Shore. Health Care and Social Assistance employment has grown 2.81% from 35,181 in the 2nd Quarter 2015 to 36,199 in the 2nd Quarter 2016. Job growth in the Health Care industry has primarily been driven by two factors: increased demand for technical skills and the aging of the population. Counteracting these factors has been a trend toward financial control, driven by consolidation and payer policies. In the North Shore, Health Care employment is concentrated in three sectors: Ambulatory Services (primarily offices of physicians and dentists), Hospitals, and Nursing and Residential Care Facilities.

 

Description Number of Establishments Average Monthly Employment Average Weekly Wage
Health Care and Social Assistance 2,659 36,199 $914
    Ambulatory Health Care Services 694 14,787 $1,124
    Hospitals 11 6,882 $1,150
    Nursing and Residential Care Facilities 190 7,751 $657
    Social Assistance 1,764 6,779 $510
Financial Services

02Financial Services is a significant employer in the North Shore, employing 7,384 people
in the 2nd Quarter 2016. This is an increase of 1.34% from 2nd quarter 2015, when the industry employed 7,285 workers in the region. The Financial Services industry is divided between Finance and Insurance, employing 5,476 people, and Real Estate and Rental and Leasing, which employed 1,908 workers.

 

 

Description Number of Establishments Average Monthly Employment Average Weekly Wage
Financial Activities 877 7,384 $1,496
Finance and Insurance 526 5,476 $1,620
Credit Intermediation & Related Activity 216 2,963 $1,477
Financial Investment & Related Activity 138 568 $2,756
Insurance Carriers & Related Activities 169 1,943 $1,505
Real Estate and Rental and Leasing 351 1,908 $1,141
Real Estate 301 1,189 $1,034
Rental and Leasing Services 47 396 $801
Durable Goods Manufacturing

04Manufacturing is probably the most controversial selection as a critical industry. However, the region still employs over 15,000 workers, with over 10,000 in the Durable Goods Manufacturing portion of the industry; this meets the size criterion for critical industry employment.

 

 

Description Number of Establishments Average Monthly Employment Average Weekly Wage
Manufacturing 448 15,057 $1,537
Durable Goods Manufacturing 277 10,547 $1,736
Non-Durable Goods Manufacturing 171 4,510 $1,072
   Food Manufacturing 62 2,741 $952
   Beverage & Tobacco Product Manufacturing 12 174 $642
   Textile Mills 3 19 $2,271
   Textile Product Mills 14 86 $1,045
   Leather and Allied Product Manufacturing 5 98 $783
   Wood Product Manufacturing 6 24 $1,029
   Printing and Related Support Activities 30 276 $1,028
   Chemical Manufacturing 22 808 $1,562
   Plastics & Rubber Products Manufacturing 13 212 $1,123
   Nonmetallic Mineral Product Mfg 5 31 $891
   Fabricated Metal Product Manufacturing 115 1,966 $1,214
   Machinery Manufacturing 32 2,233 $2,137
   Computer and Electronic Product Mfg 37 2,392 $1,894
   Electrical Equipment and Appliances 10 195 $1,220
   Furniture and Related Product Mfg 18 90 $1,041
   Miscellaneous Manufacturing 37 737 $1,057
Construction

01Construction has long been a steady employer of North Shore residents. Between the 2nd Quarter 2015 and the 2nd Quarter 2016, construction employment in the North Shore Workforce Investment Area has decreased by 2.74%, from 6,516 to 6,695 workers.

 

 

Description Number of Establishments Average Monthly Employment Average Weekly Wage
Construction 1,236 6,695 $1,229
   Construction of Buildings 313 1,525 $1,305
   Heavy and Civil Engineering Construction 39 479 $1,605
   Specialty Trade Contractors 884 4,691 $1,166
Top 25 Occupations on the North Shore, May 2015

05The top 25 occupations on the North Shore are shown below along with the median, entry, and experienced level wages.

Additional occupational data for the North Shore can be found on the Massachusetts Executive Office of Labor and Workforce Development (EOLWD) Economic Data web site.

 

 

Rank Occupation Title Employment Median Entry Experienced
1 Retail Salespersons 9,380 $22,045 $19,195 $31,278
2 Waiters and Waitresses 4,810 $22,554 $19,089 $30,510
3 Combined Food Preparation and Serving Workers, Including Fast Food 3,890 $19,582 $19,131 $23,085
4 Cashiers 3,890 $21,271 $19,313 $24,474
5 Registered Nurses 3,710 $76,185 $59,732 $92,208
6 Office Clerks, General 3,380 $34,135 $24,250 $41,518
7 Customer Service Representatives 3,150 $38,164 $27,641 $47,371
8 Personal Care Aides 3,060 $26,580 $22,002 $29,589
9 Home Health Aides 3,050 $26,881 $21,771 $29,075
10 General and Operations Managers 2,980 $96,160 $55,044 $153,386
11 Janitors and Cleaners, Except Maids and Housekeeping Cleaners 2,900 $29,096 $21,433 $35,234
12 Stock Clerks and Order Fillers 2,660 $22,781 $19,370 $31,022
13 Nursing Assistants 2,580 $29,100 $25,173 $31,699
14 Teacher Assistants 2,340 $26,387 $20,966 $34,899
15 Cooks, Restaurant 1,910 $29,513 $23,700 $34,126
16 First-Line Supervisors of Retail Sales Workers 1,870 $38,779 $29,083 $50,252
17 Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 1,870 $40,655 $26,931 $46,404
18 First-Line Supervisors of Office and Administrative Support Workers 1,780 $59,417 $42,067 $70,812
19 Bookkeeping, Accounting, and Auditing Clerks 1,780 $43,141 $29,488 $51,134
20 Counter Attendants, Cafeteria, Food Concession, and Coffee Shop 1,720 $19,791 $19,139 $21,999
21 Elementary School Teachers, Except Special Education 1,600 $68,546 $48,076 $76,855
22 Laborers and Freight, Stock, and Material Movers, Hand 1,530 $29,210 $21,384 $39,565
23 Social and Human Service Assistants 1,490 $32,172 $26,026 $37,616
24 Packers and Packagers, Hand 1,410 $21,754 $19,207 $25,825
25 Secondary School Teachers, Except Special and Career/Technical Education 1,370 $66,300 $47,838 $77,138